Sarah Garfunkel joined Atypon as Director of Digital Marketing in 2020, after nearly a decade in marketing related roles at Wiley and Springer. She has primarily focused on developing campaigns and programs for authors, researchers and society-related journals. At Wiley, she initiated author-focused programs as the “Top Author” campaign, which delighted thousands of authors by informing them their paper had been one of the most downloaded papers in a journal’s recent publication history. She also was the co-founder of a science storytelling program, which put on several live shows and recorded podcasts in which authors told the “story behind the science”.