Aarnout Brombacher is since full professor at Eindhoven University of Technology and he currently is professor in “Design theory and information flow analysis” in the faculty Industrial Design of Eindhoven University of Technology. With this chair he is responsible for research and education in the fields Quality Information Flows and Customer Perceived Quality in highly innovative product design and development processes, especially on products, systems. He has authored and co-authored over 100 journal papers and is, on university level, coordinator of the (university) program People, Sports and Vitality and member of the national TopTeam (= advisory body to the cabinet) on Sports and Vitality. From March 1st, 2010 until March 1st 2018 he was also Dean of the department Industrial Design.